Why Is The Wine Label So Important?

 

The wine label may seem like just a piece of paper on the bottle, but it is actually the "face" and story carrier of the wine. It uses design and words to tell the local customs and terroir - the marks of sunshine, rain, and soil, highlighting the ingenuity of the brewer, and strictly marking the information required by regulations to protect consumers' right to know. For wines with special craftsmanship, the material and craftsmanship of the wine bottle label are perfectly matched with the temperament of the wine.

 

 

 

 

 

The role of the wine labels

The wine label is the "multi-functional business card" of the wine. On the one hand, it clearly displays the core information such as brand, ingredients, origin, alcohol content, etc., meets regulatory requirements, and allows consumers to fully understand the product. On the other hand, the texture and tonality of the wine are conveyed through materials and craftsmanship. Especially for wines with special craftsmanship (such as handmade crafts and limited editions), the wine label is an extension of brand recognition, allowing consumers to experience its uniqueness from vision to touch.

 

Common materials for wine labels

The material is the "base" of the wine label, which directly affects the visual and tactile senses. Commonly used materials are:
*Matte material paper: The surface is soft and matte, suitable for simple or retro styles.
*Water pattern paper: mainly 90g, with delicate water wave pattern, adding layering and dynamic beauty.
*Pearl paper: mainly 90g, with a slight glitter, enhancing refinement and high-end feeling.
*Checkered pattern: mainly 95g, with clear and regular texture, suitable for classic or personalized design.
*Nylon pattern paper: mostly 95g and 100g, with tough texture, delicate pattern, comfortable and durable feel.

 

What kind of glue is used to paste wine labels?

Pasting wine labels depends on water glue, which is mainly divided into two categories:
*Domestic glue: The price is relatively low, suitable for limited budgets and cost control needs, and can reduce production costs.
*Famous glue: stable quality, long-lasting and reliable viscosity, can be firmly pasted in different environments, is an internationally common high-quality choice, and meets high pasting requirements.Like 3M double-sided tape is relatively expensive, and the price difference between different models is large. Common models are: 3M467, 468, 9448A

 

The production process of wine label sticker

The production process determines the "upper limit of texture" of wine labels and also affects the cost. The core processes include:
*Surface treatment:
*The concave and convex process makes specific parts have a three-dimensional touch and enhances the sense of hierarchy;
*The hot stamping process uses metal foil hot stamping to embellish the metallic luster and highlight the high-end;
*The UV process applies special varnish to the local area, and forms a hard surface layer after ultraviolet irradiation, which brightens the local area and increases the three-dimensional sense.
*Coding: Marking production date, batch and other information for easy traceability management is a basic process that affects the cost.
*Printing method:
*CMYK is a four-color mixed printing, which presents rich colors through the mixing of cyan, magenta, yellow and black, and is suitable for complex patterns;
*PANTONE is a spot color printing with specific color numbers and accurate colors. It is suitable for designs with specific color requirements and can be selected as needed.
*Die-cutting:
*Regular die-cutting cuts the wine label into regular shapes such as squares and circles, which is simple to operate and low in cost;
*Special-shaped die-cutting cuts into special shapes according to the design, which is more design-oriented, but the process is complicated and the price is higher.

 

Precautions for making wine labels

When making custom wine labels, you need to pay attention to details to ensure quality and use effect:
*Label combination: usually appears as a set of "front label + back label".
*The front label is on the front, highlighting the core information such as brand, name, main vision, etc. to attract attention;
*The back label is on the back, supplementing the ingredients, brewing process, storage method and other detailed information.
*Label direction: The label direction needs to be confirmed in advance to avoid misalignment during filling and affect the appearance.
*Digital printing protection: Custom wine bottles printed by digital machines need to be varnished (brightening and scratch-proof) or matte oiled (maintaining matte texture) to protect the printed surface and extend the service life.

 

 

Although the wine label is small, it concentrates the soul of the wine and the ingenuity of the brewer. From conveying information to highlighting personality, from material selection to craftsmanship, every detail echoes the story of the wine. A well-designed wine label can not only meet practical needs, but also allow the unique temperament of the wine to be clearly perceived from the visual to the tactile sense - this is the meaning of the wine label to the wine, starting with telling a story, continuing with the polishing of details, and finally integrating with the wine, accompanying it from brewing to being held in the hands of consumers, fully presenting the charm of the wine.