A Few Trends in Wine Labeling

Why offset printing has become the mainstream printing method？

With the development of society and the improvement of people's material living standards, in addition to the label playing its own role of identification, more and more consumers are beginning to pay attention to how much aesthetic experience and emotional memory it can bring to them.

A label with unique personality, aesthetic power and full of functions is gradually becoming a new power point for brands to compete for market and users.

This is also the case with wine labels. The use of innovative label packaging solutions can not only enhance the shelf effect of wine products, quickly attract the attention of consumers, thereby increasing sales, but also help companies to highlight the quality, enhance recognition, empower brand power, convey brand value, and become an important medium for brand building image.

Research shows that 64% of consumers will try new products because of the bright packaging. In the golden 3 seconds of eye-catching, the role of labeling and packaging is very critical.

So, what kind of label can grab people's attention and can't help but to learn more about the product?

Trend 1: Highly expressive

Unlike other labels, wine labels are mostly made of art paper, such as polar white, which is very popular in the market, and materials such as laser, aluminum foil and aluminum plating, in order to highlight the high-end and elegant brand image of wine. The special and delicate texture or the modern look of metal will catch the eye visually and make you want to explore.

In addition to raw materials, special processes such as holographic positioning foil stamping, laser positioning printing and other post-print finishing processes are also increasingly used in the field of wine labels.

Trend 2: High functionality

For different wines, they need to be matched with the best serving temperature, so as to help the wine body play and make the flavor of the wine more prominent.

These have higher requirements for the corresponding label surface material and glue, such as abrasion resistance, water and moisture resistance, ice bucket effect, etc., so as to ensure that the wine in the process of transportation and storage, there will be no rubbing, rubbing label, warping, graying, blistering and other problems.

Trend 3: Intelligent anti-counterfeiting

Some data show that the global scale is expected to reach nearly $4.7 trillion in 2022 as the trade in counterfeit and imitation products that violate intellectual property rights continues to expand.

Especially with the renewed wave of online shopping pulled by epidemic and live-streaming with goods, consumers' demand for product traceability and data transparency has further increased, and smart anti-counterfeiting technologies have gradually penetrated into the wine labeling field, such as QR codes, AR, NFC, RFID and other smart labeling technologies, and their integration with wine labels is deepening.

In addition, in the environment of increasingly intense product homogenization, the addition of intelligent technology can also increase consumer product experience, communication and interaction, thereby enhancing the adhesion between the brand and the consumer terminal.

Trend 4: Sustainable Development

As a major trend in the industry, sustainability has profoundly influenced the entire production process of wine labels from design, material selection to printing, including FSC certified materials, reduced material use, recycled content, eco-friendly glue, green printing methods, etc.

As an important part of packaging, how labels cater to the environmental needs of consumers and how to contribute to the sustainable development of brands will become the mainstream of development for a long time to come.

Why is offset printing technology more suitable for wine labels?

Because many wine labels use textured art paper, offset printing uses rubber transfer printing, which can transfer the printing pattern well to the less flat surface of the substrate, completely compacting the entire graphic information. The letterpress, flexographic printing method of printing plate is hard, can not achieve such an effect.

These are in fact very suitable for digital printing technology, but taking into account the special requirements of wine on wear resistance, water and moisture, wine label printing enterprises in the investment in digital printing equipment also need to take into account, choose the most suitable for their own order structure of digital printing technology.

The future can be envisioned, with the growing recognition and acceptance of wine in China, a variety of new technologies and solutions will continue to pour into this field, and wine labels will continue to change to adapt to the new market trends.