Common Materials And Precautions For Beer Labels

 

Beer labels not only carry the culture and image of the brand, but also need to be durable, environmentally friendly and beautiful. As the market's requirements for beer product packaging increase, the material selection and design of beer labels have become particularly important. Shanghai Yucai Industrial Co., Ltd., as a professional leader in the field of packaging and printing, has been committed to providing high-quality label solutions for the beer industry with its advanced equipment and rich experience.

 

Beer labels material

 

Label materials	PE, PP, PET film materials, special paper, BOPP film, special self-adhesive paper, etc.
Paper labels	traditional and economical, ideal for short-term use.
Synthetic labels	durable and moisture-proof, ideal for long-term use
Metallic labels	add a high-end look, perfect for special editions
Waterproof labels	waterproof labels are essential for products exposed to humid environments
Material characteristics	waterproof and moisture-proof, not easy to fall off and curl, bright colors and no fading, good flexibility, etc
Label glue	general super sticky type, refrigerated food strong sticky type, food-specific type, all-weather special type, etc., special labeling requirements can be customized glue
Label backing paper	white, blue, yellow glassine backing paper, transparent PET (special for high-speed labeling), etc
Label specifications	size and shape can be customized; roll packaging, can be automatically labeled by machine
Label printing	four-color printing, spot color printing, can print the color and pattern required by the customer
Label characteristics	beer self-adhesive label paper is exquisite and high-end, not easy to fall off, clear printing, bright colors and no fading, unique surface effect, uniform thickness, good gloss and flexibility.

 

 

Precautions for self-adhesive stickers

Due to beer labels needing to be refrigerated before drinking, it needs to be stored in a freezer frequently, and some even need to be soaked in water for a long time. In addition, beer trademarks also need to give consumers a strong visual impact to increase their desire to buy. Therefore, the design and printing of beer trademarks are very different from other packaging materials. First of all, the selection of printing substrates for wine label printing has its own characteristics. Under normal circumstances, the printing of ordinary wine labels requires the selection of single-sided coated paper, especially requiring high surface smoothness, so that the ink layer is uniform and thick when the wine label is printed; secondly, for printing inks, it is necessary to choose inks with high adhesion strength to ensure that there is no discoloration when the bottles collide with each other during high-speed transmission on the chain during the beer production process; and when designing graphics and texts, it is necessary to pay attention to the layout content being concise and clear, so as to reduce the difficulty of printing and ensure that the printed products give consumers a strong visual impact. But when printing, you need to pay attention to:

 

1. Graphic design

Consumers first recognize a product through the trademark, which requires the trademark to have bright colors to achieve a striking feeling. Therefore, when designing beer trademarks, colors with strong visual impact should be selected as much as possible. The content design of the trademark should be based on solids, lines, and text as much as possible, and strive to be concise and bright, reduce or abandon overly fine overprinting and overprinting. When making, the use of trapping technology should also be considered to avoid direct buckling in printing, so as to improve product quality and qualified rate. In addition, since the humidity of the beer production environment is very high, and the lateral deformation of the paper thread is greater than its longitudinal deformation, the plate making method should be used to ensure that the left and right directions of the beer trademark are consistent with the direction of the paper thread, so that the trademark can be firmly attached to the curved surface of the beer bottle, so that the labeling damage can be effectively controlled.

2. Requirements for the selection of printing materials

Since the printing requirements of trademarks are high, the selection of consumables such as paper should fully consider the following factors. First of all, it should be considered to select single-sided coated paper with high surface smoothness to ensure the color of the trademark is stable and bright. Secondly, the water permeability time of the paper should be considered. Since beer labels generally use water-soluble adhesives, and the speed of the beer production line is as high as 30,000 to 40,000 bottles/h, the beer bottles will collide with each other as soon as the trademark is pasted on the beer bottle, so that some trademarks with too short water permeability time are very easy to be damaged. Therefore, we need to observe the beer label to find out the time when it breaks after labeling, and use this as a reference for selecting paper. In addition, the performance indicators of paper such as whiteness, opacity and mechanical strength should be fully paid attention to when printing trademarks. Only when the paper has high whiteness and opacity can the bright and uniform color of the trademark be guaranteed. In addition, only good mechanical strength can ensure that the paper will not tear during high-speed printing.
For the selection of ink, it should be guaranteed to have high adhesion. In addition, the ink selected for trademark printing, especially beer trademark printing, should also have light resistance to ensure the bright and lasting color of the beer trademark.

 

(1). Consider the environment in which your beer will be stored and consumed, budget constraints, and the desired appearance of your label. These factors will help you choose the most suitable material.
Think about where your beer will be sold. If it's headed to high-end bars or specialty stores, investing in premium materials like metallic labels could enhance its appeal. On the other hand, for local markets and casual settings, cost-effective paper labels might be more practical.
(2). Additionally, always factor in your budget. Materials like synthetic and metallic labels come at a higher cost, but their durability can translate into long-term savings. The initial investment could end up being more economical if it means fewer replacements due to wear and tear.
(3). Finally, don't underestimate the visual impact of your label. The right material can elevate your design and make your product visually striking. It's worthwhile to spend some time exploring different textures and finishes to find what best represents your brand.

 

3. Arrangement of printing process

High registration accuracy is a major advantage of offset printing, but because the printing principle adopted by offset printing is water-ink balance, the action caused by water absorption during printing on overprinting. Sometimes, the deformation caused by paper absorption can be used to arrange the color sequence in a targeted manner to ensure the accuracy of overprinting. In addition, the constant temperature and humidity of the printing environment must be ensured during printing. Generally, the temperature is controlled at around 25℃ and the humidity should be higher than 55%.

When printing vacuum aluminum-coated paper, attention should be paid to the drying of the ink, especially the control of water-ink balance to ensure the consistency of the ink color.

 

As an important part of beer product packaging, beer labels not only play the role of information transmission, but also need to meet multiple functional requirements such as durability and water resistance. Shanghai Yucai Industrial Co., Ltd. has always been committed to providing high-quality label solutions for the beer industry with its rich industry experience, advanced production technology and strict quality control. Whether it is material selection, design innovation or customization requirements, we can provide customers with professional advice and support. Please feel free to contact us to jointly create more competitive beer labels.